NYX Professional Makeup was created in 1999, right in the heart of Los Angeles. In Greek mythology, the brand name represents the goddess of the night. At its core, it is a brand that puts a lot of emphasis on forming the makeup passionate community, be it makeup artists or makeup junkies.
At this time NYX Professional Makeup is present internationally, both through specialized cosmetics stores and through its own stores. In Europe the brand is available in over 300 stores, including in the Douglas, Selfridges and Boots perfume network, where it is rated as the best-selling make-up brand.
Currently, NYX Professional Makeup offers a complete range of make-up products and accessories, containing over 2000 products, from eye shadows, makeup bases, skin care, powders, blushes, illuminators, concealers, lip glosses, classic and liquid lipsticks, mascara, fake eyelashes, brushes and other makeup artist accessories.
The wide variety of colors and shades as well as the excellent quality of the products have made NYX Professional Makeup an appreciated and unmatched brand from the kits of many makeup artists around the world.